For now, forget your product.
You can either jazz up your product, tie a bow to it, or offer the best price for your product – but in the end, nothing will matter.
Even if you have the most user-friendly website and an award-worthy product, if people don’t know about it, you are doomed.
A research concluded that usually, startups crash in the first five years.
Those startups that generate sustainable business end up winning. Simple!
If you can generate leads even with a mediocre product – you still win.
Because in the end, it is all about more leads and more revenue.
Let us unpack six ways in which you can generate more leads in digital marketing and set your business on the right path.
Lead Generation via various Growth Marketing Methods
It is not just about numbers game anymore. If you are getting 5,000 visitors a day with no leads, it means that you need to extend your reach and try various other mediums to generate leads.
Here are some ways in which you can grab the attention of potential customers:
Creative Popup: There are plugins in WordPress that give you the ability to create popups and make the user think before they leave the page. Even if you can grab some detail like email or phone number, this is a win-win case for you.
Give something valuable: The world is quite selfish. If you are willing to ask the customer for a favor, you must first give them something. For instance, if you want to glean the email address of a customer, provide them with a report or an eBook that can help them in some way. If you are forcing a customer to order urgently, offer a time-specific discount that will force the customer to buy the product.
Referral System: There will be times when a customer will love your service but won’t tell you. An excellent way to get some benefit from the customer is to ask for a referral. Every time a referral purchases from you, the customer who referred will be given a reward in appreciation. The reward can be in the form of a coupon code or a gift voucher, whatever works for your business.
Leverage Video Marketing
We all know that video is the most attention-grabbing medium to convert users into raving fans. Have you ever noticed the level of curiosity you feel while you scroll your newsfeed on Facebook? Is it just boring text, or you look for funny, surprising, and inspiring videos?
Video marketing is a never-ending trend that is not going anywhere soon. Mostly, brands use video to showcase their product features. That’s because when it comes to buying a product, people rely more on video testimonials than any other form of feedback.
Honestly, ask yourself when you are about to buy a new mobile. Do you rely on detailed reviews or you watch a ton of YouTube reviews about the product?
The key differentiating factor in video marketing is the story. Storytelling is something that can scale up your creativity and force people to think from a different angle.
If you want to see the power of storytelling in a video, check out this Barbie video:
- Influencer Marketing can help Big time
In a research report, 83% of the people claim that they believe and trust the recommendation of a family and friend while buying a new product.
To gain the trust of the customer, a smart form of marketing is using a familiar face to endorse your product.
When you pick the right influencer for your target audience, it will be easy for customers to trust your brand.
On the other hand, if you pick the wrong influencer, the customer will get confused and won’t even try your product in the first place.
If you don’t have any idea which influencer is creating the most impact, you can use a tool like SocialBrakers.com to know about a particular influencer and how much it can help to get your message across? Just fill out a form, and you’ll get to know a lot about an influencer.
Use Personalized Landing Pages to Evoke Emotions
Whenever a customer clicks on an ad, they will be directed towards a page. A landing page is your opportunity to engage with potential customers and create a first impression for them.
Upon learning the buying behavior of your customers, you will be able to create personalized landing pages that will evoke emotions among customers.
When the message on your page matches the values of the customer or claims to solve their problem, the customer will rush to try out your product.
When you understand the heart and mind of a customer, you’ll be able to develop relevant content and send it over to your customer.
Speaking of distribution of content, if you need to get an idea on how to create engaging emails, do check Reallygoodemails that that will help you to create content designed for specific niches.
Stick to the Data
Data is the brain-child for everyone and digital marketers are no exception. In an era where everything is in the mist, following a data-driven is a must. Everyone has heard about Google Analytics but tools like Heap Analytics and Mixpanel can help you to understand the movements of your audience and predict the highest possible ROI that your marketing campaigns can achieve.
When you analyze your website or app’s performance through the aforementioned analytical tools, it gets easy to know more about users. Having rich user data helps you understand the buying intentions of the customers and where they are in the sales funnel. Equipped with this information, you’ll be able to figure better what is bothering your customers and causing hurdles to complete the purchase.
Never, Ever Stop Testing
Everyone deserves a pat on their back. You’ve developed your website. Pop-ups are ready, you have customized your landing page. Now, your work is done. You need to wait and watch for the leads to fill your inbox, right? Wrong!
Every brand’s digital marketing efforts are a work in progress and require constant optimizations for achieving the best possible results.
A/B testing is a fantastic thing. It allows you to test multiple versions of a page to see which one is giving a maximum return.
A/B testing is not just limited to landing pages or websites; in fact, you can use split testing to check out the efficacy of your email marketing and ad campaigns as well.
It is hard to predict the result of A/B testing, but sometimes even a small change can make all the difference that you need to increase your leads.
The critical thing to keep in mind is to keep on testing and adapting to the dynamic digital landscape to get the best results for your brand.
It’s a Wrap
In the end, it is wise to say that digital marketing is not a sprint; it is a marathon. Keep this in mind and you’ll create every campaign, every page, and every email with a growth mindset. If you want to know more about digital marketing or feeling confused about where to start for your business, let us help you take away your worries.