If you have ever worked in either the marketing or the sales department, you must be no stranger to the friction running rampant between both divisions since time immemorial. They are hardly on the same page and businesses have to bear the brunt of it. Thanks to Account Based Marketing (ABM), which has become a buzzword lately, your sales and marketing teams can now work in accord.
Account Based Marketing is a fantastic way to align your sales and marketing teams and compel marketers to focus on generating revenue. Additionally, it can deliver the benefits of shorter sales cycles, averting wastage of resources and reaching buyers across the right channels. If you want your marketing teams to focus on strategic, revenue-generating activities the right way, account-based marketing is your answer.
Here is an infographic that tells you everything you need to know about account-based marketing.