From online shopping to creating ad campaigns for an audience, marketing has evolved more in the past 10 years than it had in the previous 30 years. Despite the level of innovation and disruption, if you cherry-pick a few marketers from the 80’s and use a time machine to transport them to this era, they will probably feel more at home. Yes. Some there might be some changes to the IT department, but the basic structure, job titles, and even performance management will be the same. Even the jargons will be the same.
This is a dangerous thing. The emerging technologies are forcing brands to rethink their approaches and dive into new channels where the change is rapid, and outcomes appear fast. Most of the time, it translates to creating the same marketing campaigns but with a little twist. These small changes incur much change over time.
As a result, some digital marketing agencies prove themselves as outliers and fully capitalize on innovations. As a brand, you can try out these tips and help your brand grow faster than your competitors.
Your brand launches only once. You want to use the launch as a chance to get as much traffic and attention as you can.
Before you become a seasoned marketer scoring big sales, there are a number of things that you can do to catch traffic to take advantage of a grand opening.
When numbers dip, company leaders don’t need to make sweeping changes to get revenues climbing again. Sometimes, the smallest adjustments provide the biggest boosts to your sales and marketing initiatives.
Rewiring the marketing system
The digital age of today has rendered the old agency model obsolete. The new era has enabled us to try new tactics to deal with the changing economy and the management approaches on how things are working.
We are exposed to hundreds, if not thousands, of marketing messages every day. Why would we be receptive to all of them? This would ensue a mental chaos. So, in response, we tune out all but the most relevant ones. Our brain is actually very good at tuning out stuff that it doesn’t want or need. We do this automatically. This prevents us from going insane.
The goal is to build tribes. Instead of focusing on individual users, it is necessary to find or even create a group of people that are passionate about what you are selling like building a cult following for your brand.
Think of a problem that is affecting the lives of people. Create a solution around it and sell it like your life depends upon it.
Focus on Blitzscaling
Blitzscaling is a new concept in Silicon Valley which merely translates to, ‘lightning-fast growth.’
“When you scale at speed, you can capture the market quickly and also outmaneuver the potentially global competition.” ~Reid Hoffman
Blitzscaling is scaling the organization at five levels. Here is how to do it:
Adjusting in the new world
Claiming that your organization is agile is one thing but to work for it is another story. Marketers need to focus their efforts on the following:
Big Data Analytics: Data is everywhere. However, smart organizations take that data and derive information from it. Data without information is nothing. Tools like Google Analytics are not enough. It is time to find the buyer’s intent by using Heatmap. After that, tailor the needs of the customer with the offering of the brand. Personalization is something a brand needs to learn and offer to its customers.
User experience (UX): Do you know that enhancing a customer experience’s by just a little can boost your traffic by 10% and revenue by 20%? It is all about creating a user experience that users will love to visit and refer to their friends. Figure out where the customer is in the buyer’s journey and take them forward towards solving their problem. The modern era is all about giving customers a seamless browsing experience that can help your brand outshine your customers.
Content publishing: For the brands to establish a relationship with the customer, they need to engage customers with creative content. Regular communication is the key to gaining valuable insights from the customer. Delivering high-value content will not only engage your customers; it will help you establish the authority of your brand in the market.
It might not feel easy in the start
Just like everything else, this new approach might feel difficult in the start. You might find it a hassle to step out of your comfort zone, but it is important to know that in the long-haul, this approach will help your organization scale faster.
It is time to start looking outside the walls of inspiration and formulate a strategy on where you are and where you want to be in the future. To achieve growth, you must take help from where ever you can. If this blog post helps you try different strategies, go for it; if you are confused on where to start, let Branex assist you!