I don’t know if humans have indeed cultivated the fabled attention span of a goldfish. In fact, I don’t really care if it’s a myth or not. But what I do know is that in this 24/7-driven world out there, people expect to get information on demand real fast. And in an era where brands are beginning to realize the power of customer-centric products, it’s necessary to understand the intent of customers.
In addition to hiring high-profile sales representatives or brand influencers who can bring traffic to your website, let us all bow into Chatbots. Yes, Chatbots are here to answer the call for this demand. Brands are harnessing the power of Chatbots to provide customers with ease and at the same time, save tons of money for hiring customer service reps.
Chatbots are helping customers find information fast. They can educate a customer regarding a product or a service, assist the customer while making the purchase, and for the cherry on top, Chatbots are improving conversation rates massively.
If you don’t have a clue what I am talking about, let us look at some of the ways you can drive traffic to your website with the help of Chatbots.
Focus on Customer’s Questions
The primary difference between a brick-and-mortar store and an ecommerce store is that in the former, customers solicit the help of a salesperson when they don’t find a product on the shelve. While in an ecommerce store, this responsibility falls on a customer service rep or in the modern age, a Chatbot.
In a physical store, a customer asks a question and they are directed to the desired section where they can buy the product. But with a Chatbot, a whole new set of possibilities unfold. With every question from the customer, you can modify the script of the Chatbot and boost your sales. Just like when you find a salesperson and they suggest some additional products, a Chatbot can read the intent of the customer and offer valuable suggestions to them.
Whenever customers ask a question, use this information to iterate the Chatbot for better communication with the customers. Use the phrases and words that were used by the customers in their questions to help them find quick answers to their queries.
Add a flavor of Advice to your Answers
No one minds good advice. Most website owners assume that since Chatbots are robots, no one will listen to them. But the good news is that Chatbots of today are smart. When customers visit your website to buy some product, they already know what they’re looking for. The Chatbot just needs to fill them up with some answers.
Just like a great salesman doesn’t just sell the product that customers want, they refer some add-ons or updated versions of the product, the Chatbot can be programmed in a similar manner. When people don’t mind getting advice from sales professionals, why won’t they welcome advice from a Chatbot if it is doing them good?
Eliminate the Obstacles from A Buyer’s Cycle
At times, the questions that customers ask are a result of some problem that they’re facing while purchasing the product. It’s an obstacle that is hindering the sales process. By giving customer precise answers pertaining to their problems, you’ll better be able to alleviate shopping cart abandonment.
For instance, a customer might ask, ‘Do you ship overseas?’, or ‘Do you offer a complete refund?’ These are ordinary questions which can help customers take the final decision of buying the product.
Stimulate the Customer with Multiple Answers
We all prefer to buy from the experts. Leverage the power of Chatbots to portray yourself as an expert. Caught up in the throes of a problem, we all consider taking advice from an expert. An expert not only helps up discover solutions, but they also present us with many options to help us choose the right products for ourselves.
This form of questioning cultivates trust among the customer and makes the customer listen to the expert without worrying about the quality of the product.
For instance, if a customer asks a Chatbot, “Do you have engagement rings?”, or “From where can I buy an engagement ring?”, you can take this information and feed it to the Chatbot to answer in a variety of ways. For instance, the chatbot may prompt,
“What shape and cut are you looking for in an engagement ring?”
“How many carats are you looking for?”, or perhaps pry a little deeper into your pocket and say,
“How much are you willing to spend on the engagement ring? or speak your mind and utter,
“Are you willing to go for a discounted engagement ring?””
These questions will not only open new opportunities for the brand, but they can also help the customer make an informed purchase since most people are more prone to respond to the queries of a chatbot, without dubbing them as nosy. Additionally, it will drive more traffic on your website.
Stick to Short & Professional Answers
No one likes being lectured upon. Some Chatbots can really rub you the wrong way in this regard. This will do the exact opposite of driving traffic to your website, it will increase the bounce rate of your customers. Excessive information might be okay with your blog or on your website, but when talking to a Chatbot, the customers want to solve their problems fast. They cannot wait for long-haul conversations. So, to drive traffic on your website, be short, professional, and helpful with your answers.
When you take some time out to read the conversations between your customers and the Chatbot, you’ll be able to devise a plan of action for it.
Look for Feedback in their Words
Feedback is the fuel that powers the brand. If there is no feedback, how will the company know what is working right and what isn’t?
The Chatbot will be able to provide you with a lot of information on the words that customers are using in their conversation.
It’s not necessary that a customer will be generous with their praises; sometimes you have to read between the lines to learn what you wanted to hear. Get those statements and analyze them to improve customer interactions with the Chatbots. For example, try to read the conversations that end abruptly. Why did the customer leave without giving any review? Use this information to feed-in better data to your Chatbot.
The Next Step
There are websites using Chatbots to improve their retention and drive traffic on their websites. You can take the information that the customer is giving and use it for your own advantage. If you are unable to find a genius app developer who can build a Chatbot for you, we will be glad to help you out.