When I close my eyes, I dream of delighting my customers, both current and soon-to-be. When I’m awake, I work hard to make this dream a reality. Guess who I am?
I am an eCommerce website owner who dreams every minute of how to increase sales, maximize conversions and minimize cart abandonments.
I’ve realized that it is not about the traffic on the website or even the engagement of people; in the end, it is all about how many eCommerce conversions was I able to make.
Increasing eCommerce conversions & sales is a rigorous task as the online retail business is one of the most competitive and challenging business verticals.
Especially with globalization & technological advancements along with dynamic consumer needs & demands.
I’ve jotted down a detailed article to help you understand eCommerce conversions and how you can increase it with minimal optimizations.
Images speak louder than words
I don’t know about you, but I judge an eCommerce website by the quality of product images that they use to display their products. For me, a low-quality image reveals that the owners of eCommerce store are not serious about its customers. They are not making sincere efforts to create a beautiful shopping experience for their customers.
In an eCommerce website, product images are the first elements that a visitor notice. These images evoke different emotions. Baby faces appeal to everyone. A closeup image builds a strong bond, and happy images can evoke positive feelings among the visitors.
Every page of your website will have some images. It is your desginer’s responsibility to check that each of these images appears clearly on mobile phones as well as any other device. High-quality images will engage users, and they will explore more images before making the purchase.
There are some common elements that every eCommerce website offers to access product pictures. For instance, when hovered over, the product image should give a zoom option. The alignment of the shadow, color, and clarity of the image should not interfere with the actual product.
Use Social Proof as your ultimate weapon
Imagine walking down the street that has two ice cream shops. One of these shops is empty while the other one is bustling with happy customers. If you want to buy ice cream, you will obviously choose from the shop that swarming with customers. Why? Because of social proof. You might think that since there are people in the shop it might be good.
In an eCommerce store, regardless of how smart your marketing message is, it won’t gain enough trust of people as compared to reviews on your website.
We humans rely on the experiences of other people. Every one of us, including me, reads online reviews of a product before we buy things from an unknown brand. That’s why it is essential to consider these reviews left by users a vital element in the conversion cycle of a new user.
88% of consumers trust user reviews as much as personal recommendations. And do you know that an average user reads 10 reviews before purchasing a product?
Encourage customers to give reviews on various pages of your website. This will help visitors make quick informed purchase decisions.
Show some Urgency
One sure way to boost your sales is to create urgency for the user. While running a promo set a time limit, where in the first few hours there are special discounts. Promoting products in a campaign where the item gets out of stock is a smart way to capture the attention of the user.
As a result, your eCommerce conversion will boost, and in a short time, you’ll be able to reach more target customers.
This might sound pretty basic, but the study suggests that a separate trust seal increases the website conversion by 40%. So, what if it is a cliché element in an eCommerce website. Trust seals introduce a level of credibility to your business in the eyes of online shoppers.
Reveal Your Contact Details
At times the most fantastic website also stops generating sales. People stop placing orders on a website not because the prices went up or the quality of the products is affected in some way. It happens when they’re experiencing difficulty navigating through the store.
When a customer faces problem on a website, the first thing they look for is whom to contact? If the contact details are right in the front, that’s awesome. But if the customer has to search for contact number it will hurt your credibility.
A professional eCommerce website will always display live chat options, contact numbers, email address, and social media links right at the front. Having easy-to-reach contact details means that your company is happy to help anyone who is facing a problem with your website. It gives them a signal that they can trust you, and you have nothing to hide.
Nowadays, people are tuned for live chat. So, if you don’t want to lose a customer, embed a live chat module on your eCommerce website. This will help you to resolve customer’s issues in real-time. Remember your website is supposed to provide delightful user experience and giving customers the easy option to contact you makes or break the experience.
Remember that dial-up connection sound from the ’90s? Yes. I, too, loved that sound. But if someone even pays me today to go through that same process to connect to the internet, I will respectfully deny. Why? Because time is money.
The reason why people are browsing the website is that they want to purchase something. If the checkout takes minutes, it will frustrate them. So, the best approach to boost your eCommerce conversion is to make it easy for them to checkout. Don’t clutter the checkout page. Show progress bar. And save for later options.
Offer a Variety of Payment Options
The most fantastic thing about an eCommerce website is that people from every corner of the globe can place an order on your website. This means that one payment option will not be enough. It would help if you offered multiple payment options to maximize your eCommerce sales. The goal should be to make the shopping experience as seamless as possible.
Advanced Search Feature
Your website navigation is the top priority when it comes to converting visitors into customers. More than 60% of online shoppers prefer advanced search to reach their desired items. So, an intuitive search with an autosuggest can make users happy.
Use smart filters that search fast. Narrow down the search with a variety of filters. This will engage the customers and make them feel comfortable while placing an order on your website because you’ve matched their intention will motivate them to trust you even more.
Optimize for Speed
A curious customer might wait for some seconds till your website loads. But if the wait is long, customers will leave your website. One of the most crucial conversion factors of an eCommerce site is the website speed.
Sometimes even a 3-seconds delay is unacceptable to the visitor. Also, a 1-second delay results in a loss of 16% of conversions. 51% of the US buyers will abandon a slowly loading site. So optimizing your ecommerce store for quick loading is of the essence.
In a Nutshell
So, there you have it. These are the lessons and that I learned from my experience as part of a team who managed an eStore. Implementing these techniques will help you improve conversion rate in a significant manner. With so many merchants out there, it is essential that you stand out by offering a great user experience on your website. Make your site easy-to-navigate and intuitive, your store is for people therefore provide as much convenience as you can to the customers. You will thank me later.
If you have tried all the ways but still unable to get the desired conversion rate, we can help you resolve that problem. Let’s talk!