Traditional marketing methods are slowly but surely losing their significance. Be it TV ads, print ads or cold calls, the focus is shifting to unobtrusive marketing. People do not trust TV ads anymore. They are using ad blockers to block online ads. This has forced digital marketers to change tactics.
This is why many marketers are now jumping on the influencer marketing bandwagon. Finding the right influencers in your niche is a challenge but tracking the ROI of your influencer marketing campaigns is a bigger bait to swallow for businesses around the globe.
Here is an infographic that will tell you how to measure the influencer marketing ROI of your campaign.