Chris Stone
Marketing managers and team leads of all the companies look to achieve the target given to them in order to succeed. It’s a race to the top! Each company look to attract maximum number of eyeballs on their website and ultimately convert the visitors into leads. A Marketing Qualified Lead (MQL) is a lead judged more likely to become a customer compared to other leads.
Getting the right leads is not just difficult, for some brands it is difficult. It is wise to work with a sustainable strategy to get qualified leads and help customers come-back for more business.
A good lead takes time to close. It is nurtured and takes a lot of time to convert. A qualified lead is something which is ready for the sales person to convert. It is more like a baked cake ready to be eaten. If brands take time to understand the MQL process and how it can be leveraged to generate leads that convert visitors into raving fans.
In fact, the digital marketing and sale team work together to generate the lead. If we talk about the actual marketing qualified lead definition it is agreeing the customer to buy the product. This is done by figuring out the problem of the customer and convincing the customer to buy the product.
Unless the MQL is not clear it will not help anyone in the company. The marketing qualified lead definition needs to be transparent to the whole company. Everyone from sales to marketing should know that everyone is on the same page when it comes to converting the customer, it is important to consider the fact that a lead should be solid enough to bring back the customer for more.
Companies spend millions of dollars in devising the perfect marketing campaign through which they can maximize their sales. Nothing comes easy. For everything to work a company needs to start from somewhere. Starting with the MQL is the first step and this Infographic deals with 6 tips that marketers can use in order to reach their goal in this regard.
Joe Clark
