We live in a mobile-obsessed world where more than half the total global internet traffic comes from smart devices, which continue to skyrocket at an unrelenting pace. It is projected that there will be 6.1 billion global mobile phone users by 2020.
With the advent of a massive numbers of smartphones and tablets, making your mobile friendly is no longer an option, it has now become a necessity to stay ahead of the game. It is important for nearly every website to quickly communicate its purpose and offering. If truth be told, mobile friendliness has now become the most important website ranking factor. Your website should provide an out-of-the-box mobile experience for users while fulfilling their desires. Google will penalize your website if it is not optimized for smartphones and tablets.
When it comes to creating a mobile design, every single detail matter. Mobile design requires careful planning about the desired action you want your target customers to take when they visit your website.
If you are thinking of developing a new website or revamping an old one, here are some out-of-the-box mobile website design examples that you should follow to make your website mobile-friendly.
Let’s dive into them.
1. Minimalism is the Key
Evernote is an amazing application that makes it easier to store your notes, images, articles and allows you to access them across all devices. Evernote is providing exceptional mobile experience to its users by focusing on minimal design, a clear-call-to-action, subtle color scheme, attractive visuals, and large buttons.
Take a look at Evernote’s mobile website.
You will notice the design is simple, clean and free of any unnecessary graphics or content element. They follow a color palette that truly depicts their brand style, content is short and to-the-point, in fact, everything is organized in an efficient manner and doesn’t distract users from its real value and offerings. The CTA is clear and obvious, guiding users to take the action, “Sign up for Free.”
2. Site Search Functionality
Etsy, an ecommerce website that allows people to buy and sell vintage or homemade products. People who come to their website have two intentions, either they look for a particular product or they simply browse items that interest them. The mobile website of Etsy is created by keeping both types of users in mind.
When users visit their mobile website, they are provided with an option to search for a particular product or category. Etsy’s search bar uses autofill feature to guess what the user is trying to search. Users also find attractive images of trending items in a collage format. Images are clear and big enough that can easily be tapped with the finger.
Etsy mobile website is a great example of easy and efficient site search functionality, making it easier for users to refine their search and browse products they are searching for.
3. Use Persuasive Call to Action
Using convincing, large, mobile-friendly call to action buttons can take your mobile website experience to a whole new level. Take Domino mobile website as an example.
Domino mobile website is making it easier for users to complete their order. They use large, red, and bold call to action buttons so that users can’t miss any single offer. When it comes to placing an online order, Domino guides its users with clear and easy steps that eventually creates a great user experience. You can return to menu by closing the popup, if you want to make any tweaks to your order.
4. Use Attractive Visuals
The mobile website design of Dove Men + Care focuses on minimal navigation, simple design and attractive visuals to increase user engagement and persuade users towards products. By promoting their products on the homepage, they make it extremely easier for users to immediately find the product they are looking for. In addition, the large, bold CTA buttons make it easier for mobile users to click and take the desired action.
5. Exceptional User Experience
Leans Labs’ mobile web design is a tremendous example of providing an out-of-the-box user experience. The mobile design smartly uses contrast and typefaces to highlight certain elements on the page. The subtle image of a mountain in the background truly depicts how the brands of Lean Labs customers can reach unprecedented heights of success. Their 10x formula is visible on the site that is clearly explained on their site.
The explosive growth of mobile devices has made it indispensable for web designers and marketers to pay more attention to the mobile version of their website and strictly follow the mobile first design principles in their product design. Keeping these examples in mind will help you create a stellar mobile website design that offers a great user experience and persuade users to take the desired action. All in all, a mobile website has now become a necessity of every business in this technology era, so make sure your business is mobile optimized.