On average the human attention span is just okay… oh look, is that a bird outside your window?

Scientists, censure smartphones for leaving humans with a shorter attention span even a goldfish can hold more thoughts than a human being.

In a survey of 2,000 participants, the brain activity of human brain has fallen from 12 seconds to eight seconds.

Goldfish, on the other hand, believed to have an attention span of nine seconds.

First impressions are everything, especially for small businesses & Entrepreneurs. With a split of second your logo can make or break attention of your visitors. Do you want to sell great products & services but drive your customers away from homepage just because your logo was gloomy?

That being said, it is quite astounding to see that there are designers who can make a logo for small as $50, and you can almost guarantee that the logo will turn out to be a catastrophe for the venture.

We spend so much time in celebrating the logos that did well but what about bad logos? Who will talk about bad logos when everyone is busy focusing on good ones. Well, good news is, here I am, to guide you on mistakes that can hurt the reputation of your brand.

Avoid complexity

Do you want your users to solve puzzles in your logo?

It is kind of difficult to notice what is happening in the logo (Can you spot the girl working on the desktop computer, I bet even she is designing a better logo).

Do this instead

Design simple logos that speak for themselves. That deliver your brand message in an engaging way. A good example is of Amazon logo. Such a simple logo with a powerful takeaway message. From ‘A’ to ‘Z’ we are selling everything online.

Out of the box is okay, but out of mind is a disaster

Have no idea what Kraft was trying to say, to me, is it a carnival? What do you think?

Going away from ordinary is best, but make sure you do not go too far that even your customers could not figure out where you are going.

Do this instead

Kraft rectified their mistake & corrected it with a revamped logo.

The revamped logo is quite persuasive. Moreover, with dark colors, the logo is more memorable. If you want to attract, your customers go and study ‘Psychology of Colors’ and do also explore how different fonts can force customers to buy things that are not even necessary at times.

For God’s sake, be creative

Being creative is one thing, but being creative & imbecilic is a total catastrophe. New York is considered as a hub of creativity and here is what NY Taxi company came up with

I do not even have words to explain how awful it feels to see logos which are done without proper thinking. Develop logos that put some meaning to the brand.

Do this instead

A simple yet meaningful logo.

As you can see from the logo, it is a New York based company but look how they conveyed the message. Make your logos represent something, either your brand, a tribe or a community you are serving.

Are you serious?

Do you think that this kind of logo can represent any government body? The logo means trust, and if your logo is not a depiction of trust, you will not be highly applauded by the market.

Do this instead

Be creative but make sure to convey your message in a powerful way.

With above logo, I can trust, that it is a trustworthy & creative agency itself, and I can go with it without questioning its out-of-box approach.

To conclude it all

In the end, I would like to suggest six most important things that you need to consider before going for a logo design:

I believe the six most important things to consider when designing a logo are:

  1. Know your audience age group & design accordingly
  2. Invest yourself in storytelling & show it in your logo.
  3. Get the initial ideas from the client but remember you are the designer.
  4. Ensure it is suitable for a variety of mediums.
  5. Make it memorable.

Design is, up to a point, subjective. You can either give it to a small designer, or you can go ahead and let the professional digital agency do the work for you.


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