Believe it or not, influencer marketing is strongly effective, especially when it comes to growing your brand and increasing brand awareness. This strategy has a real potential to drive new leads for your sales funnel. You should make the most of influencer marketing to promote your brand, products or services, attract potential customers, get your content in front of a new audience and effectively communicate with your existing customers.
In this digital world where social media is greatly influencing the way brands to create content and engage with their audience, where visualization and every second count, your brand’s first impression, and credibility are a huge deal.
For brands, it has never been more critical to get creative to stand out from their competitors. This is where Instagram influencer marketing comes into play. Regardless of the size, type and industry of your brand, Instagram is a powerful and effective social media network for businesses.
Why Should You Create an Effective Instagram Influencer Marketing Campaign?
Implementing influencer marketing into your overall marketing strategy can help improve brand awareness, grow a loyal, massive fan base, and drive high ROI and a whopping number of sales. Some studies suggest that working with influencers can be more effective than using run-of-the-mill advertising methods.
If you are one of those brands that haven’t started using the power of Instagram influencer marketing yet, now is the right time to tweak your Instagram efforts. Here are some benefits of running a successful marketing campaign.
Grow a Loyal Fanbase
Instagram is one of the most popular social media platforms that is widely used over the globe. With influencer marketing, you will be able to engage your existing followers with new, fresh and creative content. In fact, a successful Instagram influencer marketing campaign will not only expand your brand reach but also motivate people to create their own content about your brand.
Boost Engagement Rate
Instagram is the most engaging social media network. According to Forrester, brands on Instagram have a 4.21% engagement rate which is 10X higher than Facebook and 84X higher than Twitter.
From established corporations to midlevel businesses to startups, every business can drive enormous returns on investment from an effective influencer marketing campaign.
Builds Trust and Brand Credibility
Influencers have already built trust and credibility with their fans. Their opinions and recommendations matter the most to their followers. By sharing influencers’ content, your brand can easily gain the attention of their audience who are already interested in their niche.
Look for the Right Influencers to Reach the Desired Audience
To run a successful Instagram influencer marketing campaign and fuel your business growth, finding the right influencer plays a key role. To maximize your chances of success, grow a massive fan base, create engagement and earn the trust of your audience, you should work with influencers who create content relevant to your business to gain the attention of your target audience.
Stay away from a temptation to go for a massive number of followers. Huda Kattan, Chiara Ferragni, and Cameron Dallas may boast millions of followers, but are they your target audience? Remember, it’s not about reaching a large number of audience, it’s all about reaching the right people.
If you are wondering how influencers are promoting their brands and products and how your brand can take advantage of influencer marketing, here are some inspiring examples of Instagram influencer marketing that will give you an idea of how brands are leveraging the power of this burgeoning method.
In 2016, boat shoes and sea-inspired clothing brand started working with micro influencers on Instagram to create engaging content for its audience. Sperry simply rooted out loyal fans who were regularly sharing high-quality photos of their products. They started inviting their loyal users to create more visual content for their official Instagram account.
A mineral water brand came up with an interesting influencer marketing campaign #Bodyworewhat that offers workout videos with Danielle Bernstein and personal trainer Eric Johnson. The brand wants to hydrate people who want to look and feel as great as Bernstein.
The famous brand that needs no introduction always finds innovative ways of pushing out its latest offerings. Disney leveraged the power of influencer marketing to promote its masterpiece Beauty and the Beast, in collaboration with Luke Evans.
REI, a brand that offers outfits, footwear and state-of-the-art gear for outdoor activities, specifically focuses on Instagram influencers and user-generated content to promote their brand. REI features the content of its loyal fans on its official Instagram account without mentioning its brand or promoting its products.
Naked Juice is an American brand that produces juices and smoothies. They tapped into the power of lifestyle influencer Kate LE Vie who strategically incorporated the bottle of naked juice in her stream of posts boasting her daily outfits and beauty essentials.
Over to You
Leveraging the persuasive power of influencers and incorporating this strategy into your Instagram marketing can work wonders. It not only helps your brand connect with your target audience but also draws the influencers’ following to your account, which in turn will eventually help you reach the additional segments of your target market.
You don’t need to create sales or promotional posts. A little touch of creativity and uniqueness could yield awesome results. Discover influencers within your target market, reach out to them, give them creative control and get ready for generating high-quality leads.