Taking your business to unprecedented heights is the goal of every Entrepreneur, yet at times it is hard to come up with ideas which can take our business to where we want to see it.
Are you stuck in a rut and don’t have a clue on how to grow your business?
Take a break from the daily drudgery of life and garner a sip of inspiration from these already successful brands.
To help you grow your business, we have compiled a list of growth hacking examples which are low-budget yet high-value promotional techniques that have a propensity to bring incredible growth.
Each business is unique. These growth hacking techniques can unleash your creativity and expand your business to help you earn more revenue.
Without further ado, let us start with the proven growth hacking examples which you can steal for your business without letting anyone learn the secret of your overnight success.
Groupon – Social Sharing with a twist
While indubitably, social sharing and refer-it-to-a-friend techniques worked wonders for a host of influential businesses, Groupon incorporated their own little twist in social sharing which helped them grow exponentially without splurging a fortune on marketing.
The principle was to share a deal to unlock a deal. If you want to avail a deal, you must share it on social media to unlock it. Unless your let others hear about the deal in time, nobody will be able to avail it since all offers come with an expiration date. This is the best use of FOMO & creating a sense of urgency in marketing.
For you to get the deal you must share the deal, and in turn, Groupon gets new users from your sharing. A win-win situation. Sweet, isn’t it?
2) Go Freemium the WordPress way
If you have a product that offers immense value to your customers, you can utilize all its wonderful features to your advantage.
When people get a taste of something beneficial, they don’t mind paying extra for some additional features.
A freemium product is something which worked great for WordPress and attracted a lot of attention by compelling users to pay up for some additional premium features of the product.
WPForms was a robust product that offered enough features to get people hooked with the free version of the product. It is basically a drag and drop feature which can help users build better contact us forms.
Although the feature is free for users to try, if you want more features you must upgrade and pay a fee for certain useful integrations.
3) Create a free tool like CoSchedule
Do you aspire to a growth hacking technique which can help people recognize your brand? Create an insanely useful tool for your users.
The idea was simple yet downright brilliant. To use the headline analyzer, you must subscribe to their email list. Once people subscribe to the email list, CoSchedule can wow their subscribers with their paid products, and give them a chance to try them out.
If you’re a startup who is looking forward to creating a website, try out this free website cost calculator tool by Branex and know how much a website will cost for your product?
Do check out this list of free online tools which you can use to grow your business.
4) Start invite-only like Gmail
The Fear Of Missing Out (FOMO) is a powerful marketing technique, and for a product that people want, this can generate a lot of sales.
When Gmail was launched, there were other email providers offering features along the same lines. To gain an edge over competitors, Gmail came up with an invite-only growth hacking system, and luckily the strategy worked.
A word of caution though. Google failed miserably in an attempt to reuse this growth hacking strategy with Buzz Wave and even Google. One size doesn’t fit all!
There is a reason behind this. This growth hacking technique works best with open tools and communities. With Gmail, you can still email people using other email services besides Gmail, so the exclusive invites worked well. But when it came to social networks like Buzz or G+, the platform is unusable if you’re the only one using it.
5) Create a smart signature just like Hotmail
From zero to 12 million users in a span of 18 months. Yes, no kidding. An engineer at Hotmail suggested this growth hacking strategy and it did wonders for Hotmail.
A signature was appended with every outgoing message inviting the recipients to signup for a free email account. Therefore, it is not prudent to ignore the power of email signatures as they can add a great deal of value when catching new users.
6) LinkedIn started with just one niche
When Reid Hoffman launched LinkedIn, the aim was to connect professionals in the tech industry. Once the initial idea kicked-off, LinkedIn focused on other industries and niches and gained a global coverage in a fleeting period of time.
LinkedIn changed the way we interact with our colleagues and the way we can get referrals and recommendations from them in a pain-free manner.
Furthermore, LinkedIn paid attention to their target audience and optimized their home page which drove more growth than email invitations.
Lastly, LinkedIn encouraged users to opt-in for InMail to get advanced search features and more accessibility. This is akin to the freemium tactic we already discussed above.
7) Queue Jumper Growth Hack by Monzo
This growth hacking strategy helped Monzo start from scratch and managed to sign get 250,000 users to sign up within a period of two years.
At the time of sign-up, users can see how many people are ahead of them and how many people are in the queue behind them. And the users can jump the queue by inviting more users. Smart right?
The same tactic was used by Robinhood app, which yielded a whopping 1 million signups in just one year.
8) Improve & Gain points with Proven
This growth hacking tactic was used by Proven which improved their traffic to 43% without producing a single blog post.
How did they do it? The company initiated a project Mission Week, where employees were awarded points for tweaking and promoting existing piece of content already present on the website. Every employee in the company participated and did their due diligence in social sharing, content optimization, and outreaching more people to gain points.
In return, search ranking for many pieces of content improved, resulting in an organic traffic boost.
That’s it, people. These are the 8 proven growth hacking examples which can help your kick-off your startup to unimaginable new heights. Feel free to try some of these & do let us know what you gained with the said strategy?