“Globalization has changed us into a company that searches the world, not just to sell or to source, but to find intellectual capital – the world’s best talents and greatest ideas.” – Jack Welch – Ex-Chairman and CEO – General Electric

The above quote from Jack Welch, one of the brightest minds and a visionary in the business world, is about his own experience at GE, but also tells a lot about what we have to do to make a business flourish. Financial capital was once considered the most prized possession for any business as it was hard to get funds imperative to kickstart any venture.

For businesses, whether a startup or an established one, new strategies and using the resources to their maximum potential is the key to success. It’s not easy to reach the top but it’s far more difficult to retain that position. That’s why the old strategies and marketing ploys once successful are now tales of the past.

Nowadays the scare resources are time, talent and energy which Jack Welch has termed as intellectual capital. Companies look for the best available talent from the market. So it’s not just the position holders who get the best jobs these days but young minds with fresh and innovative ideas. Companies hire individuals who know how to survive in the cutthroat marketplace these days. So basically they look for the new Mark Zuckerberg and Evan Spiegels.

To make sure our visitors know exactly what resources the companies look for these days and how they can adapt their strategies to take advantage of them, the following Infographic will surely help.


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