Making the right choice can become tough at times.
Choosing between a single page and multi-page design can turn into a cumbersome task. We live in a day and age where mobile devices and social media marks the norm of the society. People want speedy, responsive and simple to use solutions and in such a case, nothing works better than a single page website. Single websites are now among the most popular web trends to date.
As much as the single page websites are getting their respective fame and recognition, multi-page websites are more trusted and are commonly known among users. Hence, you can’t make a call! It’s not that easy. So, what is the best way to decide whether your business needs a single page website design or a multiple page website variant? If you still feel doubt nagging at you, let me help you choose.
What is a Single Page Website Design?
A single page website design is considered a page-less design. In this type of website design, the entire website content is summed up in a single page mapped on a powerful marketing strategy.
When a user interacts with a single page website, the navigation links automatically take the user directly to the relevant part of the content or features discussed on the website page.
How Single Page Websites Can Be a Good Option?
One of the many reasons that single page websites are getting significant popularity among most entrepreneurs is that it is a clean and comprehensible design.
With single page websites, you end up with minimum UI clutter and the content is broken down into smaller chunks which are easily digestible by the audience.
They also create an interactive journey for the audience visiting your website. Since there are no pages, users can easily navigate their way linearly down the page by simply clicking on an option.
The storyboarding of the website is conducted in such an incredible way that you can clearly absorb the message from the beginning through to the very end.
A plus side to easy linear navigation system instilled on the website is that it readily converts user. According to research, a single page website design can lead to an increased conversion rate up to (>37.5%) on average, as compared to multi-page websites. Since the process is smaller and people have an attention span of a goldfish, single page website designs do marvels for various kinds of audiences.
Moreover, single page website designs are also responsive and hence, they work best with mobile. Also, the content published on the website is present in smaller chunks and can easily map on the smaller screen mobile views perfectly. Not to mention, scrolling on the touchscreen becomes incredibly smooth.
What is a Multiple-Page Website Design?
On the other hand, a multi-page website design is quite the opposite of what a single page website design is. In a multi-page website design, the content is widespread across a number of pages.
Such designs are best for big businesses and large organizations that offer a variety of services and are content intensive. It is actually impossible, to cram all the products and services in one page for such an organization unless you want to expose your audience to a lifetime of scrolling! Here, having a multiple page website design is an understandable option.
Such website designs are more proliferate across the Internet. Since these websites have been around for a while, they are more trusted by those who consider archetypal websites.
How Multi-Page Websites Can Be a Good Option?
When we talk about multi-page websites, there are three main advantages.
One of the best benefits of a multi-page website is unlimited scalability. You can keep adding as many pages as you want and expand the navigation in accordance with your preference. For example, you can remove the top navigation bar and replace it with a menu list that can easily redirect the audience to the desired services.
Moreover, the navigation flow of the multi-page website provides higher ease of accessibility. Since the website design and architecture dates back to the 90s, users are incredibly familiar with the design. As long as your website navigation flow is understandable, you are good to go with such a design.
Besides, multi-page websites are designed in such a way that they adjust powerful SEO capabilities. Although digital marketing plays a vital role in performing effective SEO, more pages translate into greater results.
Single Page Website Design vs. Multi-Page Website Design
I hope this post helped you grasp the differences between single and multi-page design websites. To give you more clarity on which website pages are effective for what purpose, here is a small valuable debrief. If your aim of launching a website is to narrow down the focus on incoming visitors and encourage them to perform a specified task such as donate, subscribe or purchase, a single page website is your savior. It is also a mobile first design, which makes this type of website a source of better exposure.
However, if the aim of your website is to represent an entire company that offers multiple services or a wide range of products to sell, a multi-page website design is a great option for your business. Multi-page website has an enormous potential to represent a brand and it sticks to traditional navigation system which is something truly great for your SEO strategy. However, there is no particular rule of thumb that dictates which website solution will work best when the purpose is to put your content out in front of the audience.
Are you still not sure which is the most probable solution for you? Talk to us! Let us help you decide which design works best for your organization or business.