Most people see LinkedIn as a job-seeking platform. They create a profile and start searching for jobs. On the other hand, recruiters use it to find the right candidates for job openings. LinkedIn can do much more than that. LinkedIn is a powerful tool for generating leads and converting those leads into paying customers.
Many C-Level executives and decision-makers use LinkedIn, so you can get your content in front of them by sharing it on LinkedIn. If you want to succeed at LinkedIn marketing, you need a well thought-out strategy. How can you create a winning LinkedIn marketing strategy?
Here is an infographic that highlight 5 E’s of successful LinkedIn marketing strategy, so you can create one for your business.