To put it in a nutshell, a digital agency acts as a bridge that connects a brand with its potential customers. If you Google ‘What is a Digital Agency?”, you’ll get 5M+ search results, which is a clear indication that there is a fundamental need for awareness pertaining to what a digital agency actually is.
People are out there searching for it. These people can be students who are probing it for research purposes, or it can be a young Entrepreneur who is willing to delve head-on into launching a digital agency.
But, as they say, a fool and his money are soon parted. As an Entrepreneur, you need to get to grips with digital marketing, and what exactly a digital agency is in order to start a lucrative & functional digital agency for your potential audience.
Digital marketing has risen back from the ashes of indubitably. Most companies have no separate budget for digital marketing, despite the size of the organization. But, what separates a run-of-the-mill digital agency from a spectacular, head-turning one?
Actually, it is a mix of passion and culture that the digital agency is operating on. If you want to know the recipe for a successful digital agency, here it goes: Blend in your passion for digital marketing with a fleet-footed company culture, and the result will be a grand-slam winner digital agency.
I’ve run a successful digital agency and later sold it because I wanted to focus more on my writings. So, if you’re in the same boat as I was 5 years ago, I can offer a few nuggets of hard-earned wisdom.
When I graduated from college, I cultivated an interest in digital marketing. I knew what a digital agency was, but how the wheels turned behind-the-scenes, was something I still needed to figure out.
When I started my little agency, even I believed that a digital agency was synonymous with helping brands rank higher in the Google search results.
Of course, this is only one façade of what a digital agency does. But, after working in the field, I came to realize the reality behind the commonly-held notion. It dawned on me soon enough what a digital agency actually was & how I can make one for myself.
In the beginning, when I first started the agency, it was all about letting the bucks flow in, and growing my client’s list of the services I was offering. But, luckily I attended the Gartner Digital Marketing Conference 2015, where Gartner’s Keynote about Accelerating Your Digital Journey dramatically altered the way I was planning and doing things.
The speaker Christy Pettey stressed the importance of social sharing & content. Before this, my perception of what is a digital agency was totally flawed. I was blindly going with the flow, without actually knowing where my destination lay.
Now, that we know what is a digital agency in theory, we can safely venture to say that it is not just about acquiring customers and compelling them to use your services. It is about offering digital services that offer life-changing experiences.
If your agency is not helping brands reach their full potential, what was the point of starting it in the first place?
A must-have digital marketing agencies
Let’s start with some basic services. As an Entrepreneur and a digital strategist, I know what it feels like to start a company with just a simple website and expecting to get automatic traffic on the website.
Surprisingly, a digital marketing agency has an uncanny ability to take things and ideas from scratch and breathe life into them.
It all starts with custom web development, mobile app development, and digital marketing services. These are just the basics which every digital marketing agency needs to start off with. With the passing time, a deeper understanding of branding has cropped up among consumers, which points towards a high-end demand for branding service for businesses.
A little bird told me that there is a rise in ecommerce development & consumers are laser-focused on fashioning user-friendly experiences, targeted communication, and traffic conversion.
To glean a better comprehension of what is a digital agency, you need to dig deep into the medium and the process of growing your brand via digital channels. If you take the example of any successful digital agency, you’ll know that it is all about establishing an influential link with the end-user. It is all about creating a stellar customer experience for your visitors.
If you still harbor confusions about what exactly is a digital agency, you need to work with a digital marketing agency before starting your own.
What are the benefits of working in a digital marketing agency?
The best digital marketing agencies focus more on cost-effective solutions which are targeted towards your relevant audience.
In a digital marketing agency, the client holds the accountability scale which helps agencies measure their progress and work on looming deadlines. You’ll be able to experience direct marketing first-hand and every idea that you put forward will go through a proper channel, where it will be diligently molded and tailored according to the market needs.
Furthermore, digital marketing is all about multi-disciplinary solutions to a single problem. So, you’ll learn to unleash your creative mind and come up with various solutions to problems faced by customers in real-time.
What is a Digital Agency? The conclusion
When you’ve worked in a digital marketing agency, you’ll come to get the above-mentioned experiences. In the end, it is all about following in the footsteps of someone who has reached the right destination.
In the start, it will be difficult for you to get the desired sales and increase traffic on your website, but with the right blend of tools, you’ll be able to carve a niche in the market.
There is no right or wrong agency, there are just successful and highly confused ones. The choice is always yours. Either to pick a niche and give in to it fully or to follow along in the wake of someone and wait for a miracle (which never usually happens in this case).
My first digital marketing agency might not be a thriving success that they commemorate in the books, but trust me, I’ve learned a lot from it. I’ve got the gist of what a digital agency is in essence. And what it takes to earn respect in the market.
Whatever you create, ensure that it fulfills the prime purpose – which is, serving the right customers. Keep the birds-eye view in place and work really hard at everything you do.