Branex - International

WhatsApp New Privacy Policy Forces Users to Share Data with Facebook

According to the updated WhatsApp privacy policy, the messaging platform will share users’ data with its parent company Facebook. The platform is forcing users to accept its terms of service till 8 February 2021; otherwise, they will not be able to use this instant messaging platform.

WhatsApp, the famous messaging platform owned by Facebook, has recently updated its privacy policy. The platform is notifying its users about its new terms and privacy policy by sending an in-app notification. Agreeing to the terms will mean that your private data, such as phone number and other confidential information will be shared with its parent company, Facebook. Users are forced to accept the new terms by 8 February 2021 to continue using WhatsApp; otherwise, they will lose access to their contacts and chats.

The update covers three main points:

  • “How WhatsApp processes users’ data.”
  • How businesses can use Facebook hosted services to store and manage WhatsApp Chats.”
  • “How WhatsApp partner with Facebook to offer integrations across the Facebook Company Products.”

By tapping the Agree button, users will give WhatsApp authority to share their data with other Facebook companies, Instagram.

According to the new privacy policy, the platform has the rights to collect users’ data, including:

  • Account registration information
  • Transaction data
  • Battery level
  • Mobile device information
  • Signal strength
  • App version
  • Browser information
  • Mobile network
  • Connection information
  • IP address

WhatsApp’s new privacy policy also highlights how other Facebook companies can utilize WhatsApp users’ information. 

  • The ultimate goal of releasing this new update is to promote security and integrity, reduce spam, and fight infringement activities.
  • This policy helps Facebook companies improve their services and offer personalized user experience by making personalized suggestions, content, and features.
  • It helps Facebook Company Products show customized offers and ads that will eventually help customers complete their purchase decisions.
  • It offers integrations that allow users to connect their Facebook Pay account to make transactions on WhatsApp.
  • It enables users to communicate with their friends using other Facebook Company Products by using their WhatsApp account.

The new WhatsApp terms and privacy policy aims to offer a more unified experience and better services to users across all its Facebook Company Products – Messenger, Instagram. WhatsApp users are not happy with this update and are criticizing this new privacy policy on social media. People are thinking of using its rival messaging app – Telegram.

Mohammad Ali

Mohammad Ali is an experienced digital marketer and a search engine marketing specialist who is currently associated with Branex, as senior digital marketer and brand strategist.