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Axis Creations – Creating a digital gateway to deliver an outstanding brand experience!

Axis Creations is a specialized firm providing renowned brands with well-researched and authentic consumer insight and marketing services to help shape the international commerce world.

GROUNDWORK

Axis Creations – Creating a digital gateway to deliver an outstanding brand experience!

Axis Creations is a specialized firm providing renowned brands with well-researched and authentic consumer insight and marketing services to help shape the international commerce world. Creating consumer stories that embodies the crux of the culture, Axis Creations connects brands with consumers. The firm is a modern one that keeps up with the needs of the world and most raved about technology. For this reason, Axis Creations envisioned an aesthetically pleasing and responsive website that serves as a digital entryway for the firm. The firm was looking to step into the digital arena for the first time and they wanted to begin their journey by getting a design-rich and intuitive website that doesn’t fall short when it comes to excellence.

Axis Creations reached out to Branex to leverage our years’ long field experience & industry insights to create a website design that helps deliver an exceptional brand and online experience. To stand at par with the industry giants in terms of functionality & visuals was a challenge in itself for Branex since a plethora of consumer insight firms operate in New York City. Team Branex was charged with the task of providing a single pager website following a grand onsite experience and ensuring that the website looked stunning throughout.

MOOD BOARD & STRATEGY

To enhance the brand value and create deep
understanding among target customers.

perfection

Requirements

Axis Creations came to Branex to get a single pager website that effortlessly highlights and promotes the service the company offers. The website was to be made mobile-responsive, fast, and intuitive and give an elegant feel through the design. The main objective behind getting a website was to showcase company’s main offerings and engage and interact with the online visitors. Since the digital domain was a new journey to embark for Axis Creations, Branex was faced with a challenge to nurture their digital presence in a way that helps them outshine already existing competitors in the field.

Axis Creations had many competitors to beat. This is the reason why team Branex worked earnestly day and night to come up with a website design that brings increased web traffic and is hard to ignore.

The Approach

Following a swift design & development process, team Branex ruled out Axis Creations brand’s construing aspects that helped us propose an eye-catching & modern design that was not only user-friendly but a vision to look at. We initiated the design & development process with an elaborate idea-generation session with the client that helped us take off the project exactly as the customer wanted. Our team proposed a couple of design options to the client out of which 1 was chosen. Throughout the website design & development project, we maintained friendly and open communication with Axis Creations to ensure the website is exactly as per the customer’s requirements.

The one pager website was chosen to be developed using WordPress, the most renowned software of the modern times. MySQL was deployed as the database management software. We placed all the company’s offerings right at the forefront of the design. A CMS was also provided to the client to ensure that the website and its content can be easily managed and updated as need be, administrator dashboard is reviewed frequently and CTA form is managed well.

Contemporary & Engaging Design

Axis Creations was operating in a market full of competitors who were already leveraging digital domain to market themselves. In such a dense market, team Branex knew we had to extend our limits to create a design that is outclass in both aesthetics as well as functionality. We based our spectacular design on the premise of taking consumers on a successful buyer journey that compels them to complete the journey. We researched competitors’ websites and pinpointed areas of improvement to create a website for Axis Creations that is free from all hang-ups. Utilizing these findings, we designed a simple website layout that conveys the brand message instantly by making the design clutter-free. Our team ensured flawless navigation so that users can easily get what they are looking for.

The design was made user-friendly and easily accessible while communicating important company capabilities and credibility. Axis Creations website was made response on all screen sizes by making sure that the UI elements of the web design are all apt alongside ensuring a smooth navigational experience. We leveraged the white space effectively to deliver the intended message effortlessly.

Fast & intuitive website

We had to deliver a website experience that is not only pleasant to look at but also provides top-notch functionality that fulfils the purpose behind entering the digital domain i.e. increasing web traffic. At Branex, our expert web developers focus their attention on lessening the website load time and making the website experience faster. Our team ensured that the client’s website include important features that work seamlessly and is easily accessible by everyone. Our SEO experts worked in conjunction with the development team to create SEO-friendly content so the website can be found organically on the search engine. We minified the background images on all images to ensure all pages load faster and provide a seamless user experience. Our developers optimized JavaScript to allow interactive elements to work on the website smoothly and optimize CSS to perform required changes on the website in terms of fonts, colors, margins, columns, etc.

Axis Creation’s final website is a marvel in visuals and integrates important features that provides a seamless user experience.

COLOR PALETTE

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TYPOGRAPHY

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