×

Free Project Consultation

Request a free consultation meeting to discuss your project details. We will analyze your requirements and submit a business proposal within 5 business days.

Dion Specs – Revamped website to enhance user experience & increase conversion rate.

Dion Specs, a leading provider of high-quality & stylish eyewear, wanted to truly revolutionize online eyewear purchase experience & be able to provide chic, modern & stylish pieces that others fail to provide.

GROUNDWORK

Dion Specs – Revamped website to enhance user experience & increase conversion rate.

Dion Specs, a leading provider of high-quality & stylish eyewear, wanted to truly revolutionize online eyewear purchase experience & be able to provide chic, modern & stylish pieces that others fail to provide. Dion Specs already had a website that served as the digital gateway for the firm but the website wasn’t fulfilling the intended purpose. Dion Specs came to Branex with their already existing website & wanted our experts to figure out the loopholes in the website and fine-tune it to fit the needs of the modern world. The firm enjoyed a vast clientele to serve but the web traffic was diminishing at an increasing rate & they wanted Branex to find out the traffic.

Dion Specs wanted a website revamp that not only stands out in aesthetics but provide a fast and seamless user experience that reduces bounce rate and increases the sales of the company. Dion Specs already existing website was developed on WordPress CMS and the client wanted a complete overhaul of the website in terms of design & migration to the Shopify CMS. To fulfil the client’s requirements efficiently, team Branex proposed a detailed design & development plan for the revised website so that the new website attracts more customers & look beautiful.

MOOD BOARD & STRATEGY

To enhance the brand value and create deep
understanding among target customers.

perfection

The Approach

Team Branex proposed a detailed design & development plan after thorough analysis of the business and its competitors that helped us revamp the website exactly as per the customer’s requirements. We kicked off the website revamp project with a brainstorming & discussion session with the firm after researching the company’s website and identifying the loopholes. Since the client wanted the design to be clutter-free and fit the needs of the modern world, we proposed a number of design options to the client for them to choose the one they deem fit for their business.

We began by simplifying the navigation and website sitemap to make the buying process easily accessible and smooth. The previous website design was very cluttered and untidy, which caused people to face usability issues. Our new and revised design included vibrant colors and a modern sleek layout that puts all the key website features at the forefront. The new website’s platform was to be changed from WordPress to Shopify. The database management software was decided to be MySQL.

User-focused Design

Previous Dion Specs website lacked in providing efficient usability and usefulness. For this reason, team Branex built the website design from the user’s perspective while keeping their satisfaction in mind at all times. We deployed the serial positioning effect to place the information on the website in a way that is easily remembered. Dion Specs chose a modern design that was clutter-free, easily navigable, chic and allowed for a smooth shopping experience.

Team Branex ensured that the website design races ahead of competitors by:

  • Making sure that the website design had important website functions at the forefront.
  • Apt usage of white space to allow for a clutter-free look.
  • Easy navigation to help user complete the buyer journey effortlessly.
  • Mobile-responsiveness.
  • The theme and colors are apt to outshine competitors and fit the brand theme.
  • Usability is made easy so customers belonging to different backgrounds can easily access the website.

Responsiveness

The old website lacked in terms of responsiveness and wasn’t mobile-friendly. Team Branex proposed the new website design to be adjustable on all screen sizes. Our expert developers made the website pages responsive on all screens by including metatags on all the pages. This directs the browsers on how to resize the page. We made the images scalable & responsive using the CSS max-width property to fit any size in the browser. Team Branex’s developers also optimized the text by setting the text size with viewport width unit to make it easily scalable. Like the images, we also made the video player scalable to allow for flawless and smooth working of the website on various devices.

Speed Optimization

At Branex, we emphasize on providing a smooth, fast and intuitive website experience to the users. Our team thoroughly examined the old website and came to the conclusion that the old website lagged in terms of website loading time and speed. To fulfil the gap, team Branex’s expert developers strategized a plan that included minimizing the HTTP requests, minifying images and combining multiple files into one, minifying the JavaScript, running a number of compression audits, deploying asynchronous loading of files to optimize the way compressed files load and deferring of large JavaScript files. We also optimized all the images to allow for a quick website loading time & provide a fast user experience.

The final version of the website was exactly how the customer wanted initially and served the purpose of bringing exceeded sales to the business.

COLOR PALETTE

Branex
Branex

TYPOGRAPHY

Branex
Branex Branex
Branex Branex Branex

MAKE THE RIGHT CHOICE

Let’s work on a project together

REQUEST A QUOTE
Contact us

Let’s Discuss Your Project