Ground Work

A fully functional and aesthetically pleasing customer-facing platform in making.
Guardian Logistics group is a team of talented problem solvers that comes under the umbrella of logistics and transportation. Guardian Logistics Group considers them as the pioneers of innovation and creative thinking in the logistics and transportation industry, however, a lack of a professional online presence was deeply felt within the company officials and among their strong customer base.
The client came to Branex to ask for a viable solution that could bring prominence to their online presence and allow them to showcase their service offerings to a wide range of audiences located globally.

Approach to meet the challenge

The approach that Branex opted to meet the challenge successfully was collaborative. By keeping the client in the close loop throughout the project, Branex bridged the communication gap effectively that resulted in a project execution that is not only according to the client’s expectations but is capable enough to reap maximum benefits in the online world.

Mood Board & Strategy

Assembling informative content and trendy design for a modern online outlook.

Style Concepts

Guardian Logistics Group wanted a corporate website design that could clarify the reason for their existence, communicate transparently about their services and can rejoice their brand positioning in the operational industry.
Since the requirement was about a contemporary design and fully functional yet user-friendly website we sat together to chalk out a solution that is both aesthetically pleasing and easy to manage and use at the same time. Color selections were done along with the remaining mood board was developed by the creative user experience engineers at Branex. The final mood board was transferred to the design department for execution.

Design Thinking

An execution that magnified the online presence by folds.

Concept Sketch

Branex kept their promise of delivering excellence by providing a website design that is created by expert designers using the latest development methodologies. The use of CMS made the website easy to update and manage later in time. The qualified team of web designers and developers at Branex supported each other in creating a highly professional website for the client that fulfilled all their requirements that kept the interest of the online visitor intact and provided all the necessary information in the most interactive way possible.

Strategy Proposition

The new website is designed keeping in mind that the users these days access the internet from a wide range of devices ranging from desktop computers to tablets and mobile phones. The design and development of the website are done in a manner that made it adjustable to the screen resolution it is opened on. Not only the design was responsive but the integration of a content management system (CMS) made the website light as a feather and extremely easy to manage.
We are grateful to the team Branex for the sheer professionalism that they showed in our project. We are kept informed about each stage of the development process and the results were more than we expected for.
Guardian Logistics Group

What We Accomplished

A website design that supported the overall goal achievement of the client through an invigorating yet professional website design, the client business achieved increased visibility online and produced at least 35% better results than the previous version. The web redesign not only made possible quicker and more transparent traction of business information with the clients but allowed a clearer visibility of the business on the World Wide Web.

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