Ground Work

Curating unique purpose and activating potential through expert aesthetics
Our Client Hyphen, is a global human development practice that is based in San Francisco. Hyphen came into existence based on the fact that humans perform at their best potential only when they are connected with the root cause and this is exactly what Hyphen does superiorly. Through their core areas of immersive transformation, leaders and teams along with talent consulting, they help individuals and organizations grow, where the efforts were backed by practice and research.
The client wanted Branex to create an imminent online presence along with an integrated brand identity for Hyphen that included the creation of a logo design firstly, followed by a professional website design and development along with creative arrangement and creation of content.

Approach to meet the challenge

All thanks to a thorough brain storming and requirement gathering sessions that were conducted in-house by the project managers with their team mates, we came up with a professional color theme to give the website a trendy look, while still conforming to the corporate boundaries. We created the first mockups of the website that are reviewed by the client. The revisions that were required were happily incorporated to delight the client with a picture-perfect website design.

Mood Board & Strategy

Bridging the deeply introspective with business centric strategic thinking.

Style Concepts

The creative design team along with branding are summoned to create a mood boarding strategy for Hyphen. The brief that came to us from the client asked for a modern looking website design that not only supports the overall branding efforts for the business but also portray a professional yet appealing picture online.

Solution Provided

A contemporary website design that is rich in features.

Concept Sketch

The complete in-house team of expert designers and web developers created an aesthetically pleasing yet fully functional website for the client that not only delighted them in terms of its choice of visuals and the positive tone of information sharing but with the overall functionalities that were integrated in the website. The methodologies that were used to create this maser piece were complimentary to standard Project Management Institute (PMI) methodologies.
“Website looks perfect. I Love it!”
The new website was designed keeping in mind the user base of Hyphen Human Development. Since it will be accessed from a myriad of devices globally, we created it based on the responsive website development methodologies that allowed the website to adjust its size according to the device display screen size without losing its functionalities. The website is also fully compatible with different browsers and creates a smooth web browsing experience for the user.

Results

Loyalty of a delighted and satisfied client achieved.”
The project that was handed over to Branex involved complete website design and development along with the marketing collateral design creations that involved logo and stationary designs in it. In the words of the client: “Great work! I love the designs and the imagery used. It will definitely help us climb the unforeseen paths of business success.”
At Branex, our design and development teams never neglected the factor of usability while designing and developing the project. For Hyphen Human Development we religiously followed what were the requirements and were able to create exactly what is desired.
Great work! I love the first one……especially against the brown background as well as the image of people helping each other up a hill.
Hyphen

What We Accomplished

At Branex, our design and development teams never neglected the factor of usability while designing and developing the project. For Hyphen Human Development we religiously followed what were the requirements and were able to create exactly what is desired.

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