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A new digital gateway that sets a benchmark!

Medical Affairs Professional Society (MAPS) is a non-profit global society of Medical Affairs Professionals that provides value to companies and benefits patients and consumers.

GROUNDWORK

Medical Affairs Professional Society (MAPS) – A new digital gateway that sets a benchmark!

Medical Affairs Professional Society (MAPS) is the premier non-profit global society of Medical Affairs Professionals. The society is working earnestly to increase its value to companies and ultimately benefits patients and consumers. MAPS wanted to increase its reach and wanted to become easily accessible for people belonging to different groups & this is why they decided to create a noticeable digital footprint for themselves. The idea was to strengthen the brand across and gain a competitive edge over all/any competitors. Since digital is the way to go about in today’s tech savvy age, MAPS decided to begin the digital journey by getting a website that embodies the essence of the brand and delivers the intended purpose effortlessly.

MAPS’s mission is to advance the medical affairs profession and increase the long-term impact across the life sciences industry & nurture a platform that supports the practice of medical affairs. To get a robust, user-centric and intuitive website made to leverage the digital medium, MAPS sought Branex’s help to define the online presence of MAPS.

MOOD BOARD & STRATEGY

To enhance the brand value and create deep
understanding among target customers.

perfection

The Challenge

Website experts at Branex joined heads to create an extra-ordinary digital presence for MAPS that stands out amongst competitors and is easily accessible by everyone. The real challenge was to create a fully functional, responsive, user-friendly & intuitive website that can be viewed on different devices & browsers with the integration of Google Maps through which visitors can look for directions easily that paves way for business growth.

Team Branex’s focus was to create a website that stands out in user-experience, navigation, responsiveness & aesthetics. Since MAPS was entering the digital domain for the first time, we wanted to ensure that the website design is clear, easily comprehensible and allows a smooth experience to benefit both patients as well as consumers.

The Approach

Following a seamless 4-month design & development cycle, team Branex kicked off the website design & development project by outlining a path that MAPS needed to follow. The initial plan carried important website functionalities, elaborated design plan and mapped out a user-centric website that was exceptional to experience & stunning in aesthetics. WordPress was suggested as the website & admin panel ensuring excess accessibility, performance, security and ease of use. MySQL was chosen as the database management software to be deployed within the website. An open and friendly dialogue was maintained with the client to ensure the website design entails all important elements that the client wanted and ensure both parties are on the same page.

At Branex, our motive is to create a website that generated exceeded traffic and make the design clutter-free, elegant and easily navigable while maintaining contemporary design standards. The core idea was to design a dynamic layout that highlights the services. A CMS will be provided to the client to manage/edit the contents of the website. The images & verbiage can be dynamically edited or replaced with the accessibility of the admin panel. Different third party APIs including social media widget, contact form, Google Map integration & Google Anayltics integration were also included within the website design.

User Experience

Having worked on website projects of all magnitudes, Branex’s website designers created multiple design options for the client to choose from. Our core emphasis was to come out with a design that took users on specific journeys from initial information gathering to the final step. From a plethora of design options, MAPS chose a design that was clutter-free, easier to navigate & allowed smooth integration of Google Maps.

MAPS site turned out to be user-friendly and accessible, while portraying and communicating MAPS’s extensive capabilities and credibility. The design was made responsive on all screens by ensuring that the UI elements of the new website, such as the audio/video players, images, text, screen-layouts and navigation elements, adaptation to the screen sizes and resolutions of different devices are all apt, all while guaranteeing a smooth experience on all the devices.

Built to outperform

At Branex, our website development process is focused on decreasing the website load time and making the website faster by minifying the images, customizing JavaScript and CSS and using simple yet attractive themes. Our team goes a mile ahead in tending to customer’s requirements and this is what we ensured in this project as well. We kept all the important website features at the forefront to make the website easily accessible by everyone. Our main emphasis was to make the design simple yet modern. We build distinct user personas to make sure the website had clear pathways that lived up to user needs and was easy to be used. To ensure continuous delivery, Branex’s development team utilized behavior-driven development and test-driven methodologies.

The final website design was stunning to look at and included all important functionalities that the client initially iterated.

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