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A digital presence that sets a new direction!

Puerto Rico & the World is a business entity connecting millions of buyers & sellers from all across the world all under one roof.

See What Mario Has To Say About Branex

Mario, The President & owner of Puerto Rico and the world LLC, was in search of an experienced and top-of-the-line digital agency to carry out stellar website development for the project. After acquiring initial proposals from some of the biggest names in the industry, Mario chose Branex instantly and there’s no looking back since then. Check out the video to see what Mario says about Branex!

Mario, The President & owner of Puerto Rico

GROUNDWORK

Puerto Rico & the World: A digital presence that sets a new direction!

Puerto Rico & the World, a business entity connecting millions of buyers & sellers from across the world all under one roof. The business is aimed at improving people’s lives by bringing them together for fruitful exchanges of automotive, aviation, marine parts or real estate offerings. Puerto Rico & the World wished to create an online marketplace where trading could be easier for people all around the world. Our client wanted to leverage the website medium to provide sellers the opportunity to increase their sales & help buyers discover good items at affordable prices.

The client was stepping into the digital world for the first time & wanted to embark on the digital platform to leverage it to its full potential. The business initially wanted a remarkable website to be able to rub shoulders with the industry giants & then step into other digital mediums. Puerto Rico & the World partnered with Branex to create a user-focused and results-driven website that becomes the central marketplace for buyers and sellers of Automobile, Motorcycle, Plane, Sea Craft parts, or Real Estate Property.

MOOD BOARD & STRATEGY

To enhance the brand value and create deep
understanding among target customers.

perfection

Requirements

In a fiercely competitive digital market, Puerto Rico & the World had a lot of boxes to check.

Puerto Rico & the World endeavored to make online trading easy and convenient and wanted the website to reflect this functionality. Experts at Branex had a task at hand to give the website a modern and contemporary feel bearing a simple user interface and easy functionalities. Our focus was to create a website that provides an exceptional user-experience, bears a sleek & modern interface, allows smooth navigation & flawless integration of payment gateways. Making the website design beautiful was an underlying objective behind the entire website creation process.

The website required buyers & sellers to become members by registering to be able to buy/sell using the marketplace as a center point. Customer also wanted the website to send push notifications to buyers when sellers search/inquire about a specific product.

The Approach

Following a seamless working cycle of 86 days, team Branex created a robust and intuitive website design that offers exceptional user experience, bearing a clear & easy to use search filtering system, smooth navigation & a responsive design. Web designers kicked off the project with an ideation session that led to a holistic website design that embodies the true purpose of the business. At every step, client’s approval was our most important objective. For this reason, the design was shown to the customer multiple times and after many tweaks and amendments, a final user-friendly design was mapped out that provided a delightful user experience.

Team Branex aimed to create a website that is fast and lives up to the contemporary standards and one that provides an all-in-one kind of marketplace experience to the members. The website was created using custom PHP/ OSClass CMS that helped in making the website layout attractive. For the database, MySQL was deployed. The website also included the integration of Google Analytics API which could serve the purpose of recording all traffic on the website. The website design included smooth payment gateway integration so that members can easily pay the registration fees.

User Experience

The website design was built flaunting a fresh, crisp and modern appeal which makes it more appealing & attractive to a younger audience. The appropriate usage of white space and a neat uncluttered layout makes the design easily understandable and facilitates new visitors effortlessly. Due to the deployment of ‘posting an ad’ option, users can send simple advertisement inquiry form to the member who created that ad and the member will also be able to reply to the inquiry. Our web designers made the website design responsive on all devices.

Built to outperform

Through on-the-lot mobile features and intelligence, trusted content, a comprehensive set of research and pricing tools, a myriad of new and used product listings, and an extensive database of consumer reviews, Puerto Rico and The World is evolving the online automotive, aviation, marine parts and real estate property shopping experience with a stunning website design that stands out.

To meet different user demands, user personas were built that helped in the creation of a stunning website that was fast, responsive and easily navigable. With easy payment & smart integration, Puerto Rico & the World aims to become a classified online marketplace that makes trading easy.

Not only does the website design gives the brand a modern look & feel, it serves as a competitive edge to race ahead of the competitors. Integrating all important features as described by the client, the website not only operated seamlessly but also looked fantastic.

Persona Development

To get a hold of designing the website right, we needed to understand the type of audience that will access the website so the design lives up to their requirements. To cater different audiences, we built an elaborated persona describing who they are, what their goals are and how would they engage with the website. Developing these personas, our web designers ensured that we developed distinct user pathways and well-organized website that was easy to navigate & operate.

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