Approach to meet the challenge
Mood board & Strategy
Working on people’s solutions to people’s problems is always fun.
We began this journey with one aim: to create a solution that’s simple to use and minimalistic and focusses on swiftly resolving target audience’s problem. So, we started off by using an idea-driven process that involved brainstorming, rapid prototyping to validate the UI & UX requirements and client’s creative brief without committing to a deep dive in the design and development ocean.
The strategy behind TicketPay was to provide the users an easy and swift means to pay or dispute their parking tickets. After an in-depth study of the challenges faced by the target audience and how we should go about in helping them out of this irritating and time-wasting problem by means of a minimalistic and pragmatic app solution.
Problem statement: Help drivers to pay disputed parking tickets right from with their mobile devices.
The Black color in the app represents Authority, Power, Mystery, Boldness, Elegance, and Sophistication. Since the app is targeted for people who want to save themselves from a court hearing, we have used the color gray – which represents a balanced and formal feeling.
The orange here is for a playful look. To keep things at ease. To maintain the joy & creativity for the audience. This is coupled with a shade of yellow which brings the feeling of warmth and happiness, and calmness.
We have used rectangle shape in several places in the app that devotes stability of the design. This keeps the user calm and the psychological reaction is peace because it is a ticketing app which needed some calmness from the user.
There is no development without discipline. There is no discipline without intelligence.
For this reason, Branex maintained a flexible approach. From time to time perfecting the algorithm as-needed basis. Our teams collectively joined forces and achieved project success. The focus was on the development of all the necessary functionalities that the application required for its users. The requirement was to run a series of tests that will synchronize with the latest deal uploads of the vendors and pop-up to the users.
We tried various mobile app development agencies & identified Branex as the best-fit solution for our needs. With Branex, our app could reach the market on the right time. Not only were the developers being super friendly, they took time to understand what we wanted and exactly delivered what we asked for.
What We Accomplished
Next, the app was tested by our QA team. With quality testing, we cross-checked everything that was asked by the client.